Often, having a great website design is not enough. We'll show you how to really make the most of your online investment.
If you “Google” your services or products online, chances are there are tens of thousands of competing sites, all vying for the top positions in the search results. That’s where the customers go, and that’s where the money is at.
So, how do you get there? We call it Search Engine Optimisation, or SEO for short.
This service involves not only looking at your site, identifying any missing pieces of the SEO jigsaw and then fixing them, but it looks at the bigger picture – What are your website goals? Who is your competition online? What are they doing to achieve their top three placements in search results? How can you join them? What do you do once you’ve got a click?
Think of it as a set of instructions to take you from Point A, where you are now, to Point B, which is meeting your website goals, attracting the right visitors to your site and converting them.
We at Edinburgh Digital Marketing, are committed to helping you achieve your website goals. Quite simply, your success is our success. No matter what stage you’re at in your plans for internet domination, we can help you understand your position, direct and shape your growth, and measure your success.
Edinburgh Digital Marketing SEO Services
SEO Analysis and Planning for New Websites
For new businesses, or businesses who are approaching a website for the first time, your first thoughts are usually that you want to be at the top of a Google search, right?
We will help you figure out what people are searching for, what sort of competition is out there, what they’re doing and what you can do to put yourself in the best position for success.
SEO Audit and Site Review
If you already have a website, and something isn’t working quite as expected, or maybe you just need to understand how to make it work better, let us take a look at the site, figure out what is going wrong, and show you how to fix it.
Our SEO audits and site reviews are a comprehensive analysis of your site; how it works, how people find it, how they use it, how it stands against your competition, and how we can optimise it to work harder and better.
The search landscape is far from static. Every day your competition is changing, improving their web presence, boosting their social presence, growing their own brands online.
Once your site is live and working well for you, let us help you keep it that way by managing your SEO services for you, and reporting on your online success.
Conversion Rate Optimisation (CRO)
You have an excellent website, great content, great design and loads of features that your audience will love, but the leads just aren’t coming through.
What gives? We will help you answer that question. Through careful user experience and behaviour analysis we will help you to make small incremental changes to your website journey, each one improving your conversion, until before you know it, your website has changed for the better and your conversion has increased substantially.